
Discover how an innovative ad campaign made Springmaid sheets a household name.
Оригінальна назва
Miss Springmaid
Випущено
01.03.2016
Країна
US
Жанр
Документальний, Історичний
Бюджет
—
Дохід
—
Час
0год. 27хв.
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
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