Discover how an innovative ad campaign made Springmaid sheets a household name.
Original title
Miss Springmaid
Released
3/1/2016
Origin country
US
Genre
Documentary, History
Budget
—
Revenue
—
Runtime
0hr 27min
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
This website uses TMDB and the TMDB APIs but is not endorsed, certified, or otherwise approved by TMDB.
