The battle of 77 influencers.
Original title
더 인플루언서
Released
8/6/2024
Origin country
KR
Genre
Reality
Production companies
Kakao Entertainment
Status
Returning series
Number of seasons
1
Number of episodes
7
YouTube, TikTok, Instagram — 77 elite influencers flaunt their skills to strategically draw the most attention in this high-stakes social survival show.
South Korean influencers compete with one another to determine who has the most influence over social media, a realm where one's reach equals power and status. On platforms where attention is currency, these influencers who have captivated the masses will enter a survival of the fittest to find the one true content creator who generates the biggest buzz - by any means necessary.
From a TikToker with 27 million followers to iconic YouTubers, top influencers compete to prove their worth. First task: Survive the likes and dislikes!
The next livestreaming challenge demands every ounce of their influence to survive, keeping viewers entertained for 60 minutes by any means necessary.
Panic and emotions run high as remaining influencers take desperate measures to engage followers in the live chat — some even shedding real tears.
What makes a thumb-stopping photo? Using their expertise, the pairs scramble to create the perfect shot that will win the gaze of 100 random evaluators.
As unexpected results ensue, pairs clash over their photos — will exposing more skin work? In round four, influencers must earn each other’s respect.
All skills are tested before the final round: creating a post that generates the most buzz and wage bets on trending content. Who will make the final four?
It’s time for the ultimate showdown: Win over a live audience and attract the most fans. Who will be crowned Korea’s top influencer?
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