This isn't fashion, this is f-ing streetwear.
Original title
The Hype
Released
8/12/2021
Origin country
US
Genre
Reality
Production companies
Scout Productions
Status
Returning series
Number of seasons
2
Number of episodes
16
Competing for a career-changing Co-Sign and $150,000, up-and-coming streetwear visionaries elevate their cutting-edge designs and entrepreneurial hustle to prove their brand is the future of fashion - and worthy of the hype.
An unexpected blind critique keeps the designers on their toes as they tackle their first official challenge: creating a classic, custom streetwear look for A$AP Ferg to be featured on an LA billboard.
After facing another curveball, the designers see their work evaluated by industry legend Aleali May as they draw inspiration from their roots to design jackets worthy of special guest Wiz Khalifa’s Co-Sign.
A surprise test in collaboration threatens to break hearts in the studio as the designers create cohesive, sustainable looks for the ultimate It-couple.
With guidance from sneaker customizer Alexander John and DC Comics’ Jim Lee, the remaining designers take inspiration from The Suicide Squad’s iconic characters to craft head-to-toe streetwear looks fit for a superhero.
With streetwear trailblazers Bobby Hundreds and Angelo Baque on hand to help them through, the designers tackle a personal and emotional challenge: instilling their core beliefs into looks that address pressing social issues.
After receiving guidance and feedback from Cardi B, the contestants struggle to impress Offset with their hoodie designs - at the risk of losing out on a career-changing collab.
Victory is within reach as the semi-finalists create looks inspired by the strong women in their lives; even with guidance from Bephie and Marni, some designers struggle to create their first-ever women's outfits.
The designers lean on Bobby Hundreds to help crystallize their creative lookbooks; Dapper Dan and other pioneering streetwear superstars spark much-needed inspiration as the finalists present their full collections in an unforgettable runway show.
After an unexpected first challenge narrows the competition, the remaining designers have 24 hours to create a luxury streetwear ‘fit to impress a panel of special guests, including style icon Law Roach and season one finalist Kai Nguyen
The designers bring preppy wear to the streets in a creative challenge that promises a once-in-a-lifetime collaboration with fashion innovator Angelo Baque.
With help from skateboarding icon Paul Rodriguez, the designers grind out unique outfits for pro skaters that incorporate comfort and personal style – but rising tensions in the Hype Quarters threaten to derail the competition.
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