Original title
Gruen
Released
9/9/2015
Origin country
AU
Genre
Comedy, Talk
Production companies
Cordell Jigsaw Zapruder
Status
Returning series
Number of seasons
11
Number of episodes
100
Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.
How do you sell a product like pet food, when humans never eat it? The Pitch returns & we look for the Best Local Ad of All Time.
This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?
Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?
As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.
Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.
The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.
We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.
The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.
The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.
Wil Anderson, Todd Sampson & Russel Howcroft unwrap some Christmas ads & look at their favourite ad of the year. How kids are used to sell plus two agencies show us that wrinkles can be sexy in The Pitch.
Gruen returns to lift the lid on coffee ads, Telstra's outage crisis & new campaign. We talk hashtag crimes & head to Canada for new segment What Would Justin Do? The Pitch tries to convince US citizens to hand in their guns.
Wil, Russel, Todd and the panel will determine who gets marketing gold. We'll talk mascots, the census & why the US Lotto is advertised in Australia. The Pitch will try to sell Tasmania to China.
We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clich's & repetition in Olympic ads; the Pitch to convince us that Bronze medals are better than Gold.
The panel talks superannuation & showers; a Fitness First campaign that goes beyond the gym & into the bathroom; we prosecute brands for crimes against language; The Pitch tries to bring civility back to the Internet.
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
On Gruen this week: how to sell sugar - a product consumers don't find so sweet anymore. Plus the rise of awareness campaigns; a Pitch to pave the Great Barrier Reef and the never-ending toothpaste arms race.
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
Gruen is back to find out why we buy what we buy. And why the ads on the side of our internet browser want us to buy more. Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.
How do you sell fruit? The most talked about feminine hygiene ad of the year; the fastest growing sector in advertising: gambling; What Would Justin Do? Plus two agencies Pitch to retire the vote after 60.
Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone deserves & a Pitch to convince everyone to stop watching TV.
Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid ageing. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.
How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.
How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.
How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins & the business of selling shopping to kids; what's going on in betting ads & a Pitch to push for politicians to be born overseas.
This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.
Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.
How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.
Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.
The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame.
On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.
2018
How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.
Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's new ad campaign, a company in crisis and the evolution of Brand Zuckerberg. Plus selling Australia to the USA and a pitch to shut down the internet.
Gruen looks at the changing face of pharmacies - how the humble chemist became a $16 billion industry? Why are so many celebrities flogging fragrances? A Pitch to boycott the Royal Wedding; David Warner's redemption tour.
The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme.
This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.
How do you sell something a quarter of a million Australians have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee. Joining Wil, Todd and Russel are Dee Madigan and Lauren Fried.
How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus a Pitch to pay teachers as much as politicians. Joining Wil, Todd & Russel are Camey O'Keefe and Emily Taylor.
Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.
How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener.
On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.
2019
Gruen takes a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.
The Gruen team look at the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.
Wil and the team look at the Spring Racing advertising offensive, the department store death rattle and Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.
Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.
Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.
Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season and a Pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.
It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.
How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.
It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.
On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.
2020
Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.
How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.
We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.
How Tourism Australia sells us to ourselves. Big Mac, Big Jack and the big legal stoush. Plus the pitch cancels and uncancels cancel culture. Joining Wil, Todd and Russel are Karen Ferry and Sunita Gloster.
How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to 'LOOK UP', so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.
What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.
How did Kmart make being cheap cool? And with two out of three Aussies gaming we ask how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.
Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.
The sweaty world of fitness, gymfluencers and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed and how brands responded to Black Lives Matter. Wil, Todd & Russel are joined by Camey O'Keefe and Priya Patel.
On the Gruen season finale, hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.
We return with a jab at the vaccine rollout. The Pitch gets a shot in the arm, and The Simpsons are on the catwalk for Balenciaga - as if they need the D'oh. Wil is joined by Todd, Russel, Dee Madigan and Sunita Gloster.
We unbox the world of online delivery and unravel the breakfast of your nightmares. Our pitch agencies take on the challenge of homeschooling. Wil, Todd, and Russel are joined by Christina Aventi and Karen Ferry.
We're paying out online gambling. Plus the Pitch makes an each-way bet on abolishing the states. And when did fresh ads for fresh breath get so extra? Wil, Todd and Russel are joined by Carolyn Miller and Dee Madigan.
Facebook goes meta, car companies go electric and an insurance company dances into international controversy. Plus a pitch worthy of the silver screen. Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.
What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, Todd, and Russel are joined by Karen Ferry and Pia Chaudhuri.
Tech companies want you to buy now and pay, and pay, and pay. Plus the risky business of selling sunglasses - is it a bright future or shady deals? Wil, Todd and Russel are joined by Karen Ferry and Kirsty Muddle.
We pull apart Lego brick by brick, find out what's fishy in the salmon industry, and on the Pitch, our agencies shake up consent campaigns. Wil, Todd and Russel are joined by Sunita Gloster and Emily Taylor.
'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a Pitch to reinvent the working week. Wil, Todd and Russel are joined by Karen Ferry and Carolyn Miller.
How is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pitch to start (or stop) having kids. Wil is joined by Russel, Dee Madigan, Emily Taylor and Pia Chaudhuri.
On the Gruen season final, we look at the ads that defined 2021 - the good, the bad, the really bad, and the oh god why won't this year end. Wil is joined by Russel Howcroft, Dee Madigan, Christina Aventi and Camey O'Keefe.
Don't skip this ad! Gruen is back to expose all the tricks of modern advertising. Brand new brands, all new ads, slick new tricks. With Wil Anderson, Russel Howcroft, Todd Sampson and an expert panel. How's that for a sell?
Gruen is back for a brand new season. Will Top Gun 2 put military recruitment in cruise control? How does ASIO sell the spy life? And sex toys have a new vibe. Wil, Todd and Russel are joined by Dee Madigan and Karen Ferry.
How the servo pumps us full of ads. The Pitch asks if it's okay to lie to kids. Plus a look at the latest campaign to stop violence against women. Wil and Russel are joined by Adam Ferrier, Annie O'Rourke, and Camey O'Keefe.
We've changed our undies. How do modern briefs brands sell to you? Plus, the other hardware store declares war on the other, other hardware store. Wil and Todd are joined by Dee Madigan, Priya Patel and Christina Aventi.
Pet food is going gourmet. We'll roll up a newspaper and bop advertisers on the nose. And can bad reviews sell a product? Find out on our 1-star show. Wil and Todd are joined by Adam Ferrier, Karen Ferry and Lauren Zonfrillo.
We celebrate Aunty's 90th with a look back at how the ABC sells the ABC. Are we ready to wash our hands of germaphobe brands? Find out on our super hygienic show. Wil and Todd join Dee Madigan, Sunita Gloster and Priya Patel.
We peer through the porthole as the cruise industry hits the high seas again. Plus meal kits and grocery apps have doorbells ringing in the race to your front door. Wil, Todd and Russel join Karen Ferry and Emily Taylor.
The real estate industry is open for inspection. Is selling The Great Australian Dream an advertising nightmare? Plus can sport give offside brands a clean sheet? Wil, Todd and Russel join Lauren Zonfrillo and Liana Rossi.
On the thrilling season finale for Gruen: Spills, Thrills, Brand Shills and of course, Puppet Wils. Bunnings will be watching. Will you? Wil, Todd and Russel are joined by Camey O'Keefe and Christina Aventi.
The algorithm recommends Australia's favourite and only show about advertising - Gruen. Back for its 15th season, Wil Anderson and a panel of advertising know-it-alls are here to stop you from buying under the influence.
Gruen is back to run over the influx of American pick up trucks and blow smoke in the face of teen vaping. Plus a pitch for Gen Z to hail the King. Wil is joined by Todd Sampson, Dee Madigan, Christina Aventi and Karen Ferry.
This week, the punts at sports betting companies are backing themselves to beat new rules and the panel takes a look at a very racy eye test. Wil is joined by Todd Sampson, Camey O'Keefe, Emily Taylor and Carolyn Miller.
Our panelists checkout how supermarkets are milking the cost of living crisis. Plus the Aussie toilet paper brand that's flush with cash. Wil Anderson is joined by Todd Sampson, Liana Rossi, Sunita Gloster and Karen Ferry.
The panel goes plastic fantastic as brand Barbie's wildest dreams come true. Plus can job search advertising inspire the employed? Wil is joined by Todd Sampson, Camey O'Keefe, Milla McPhee and Russel Howcroft.
Just when you thought you were safe while you slept, brands are jumping into our beds. Plus the world is flipping out over Sam Kerr. Wil is joined by Todd Sampson, Dee Madigan, Sunita Gloster and Russel Howcroft.
We're tired of drink brands trying to sell energy. Plus how insurance ads are making disasters unnaturally fun. Wil is joined by Russel Howcroft, Karen Ferry, Kirsty Muddle and Todd Sampson.
Scammers beware! Telcos are calling in reinforcements to sell security. Plus can a phone ad save a pig's life? Wil Anderson is joined by Todd Sampson, Liana Rossi, Priya Patel and Russel Howcroft.
Amazon has competition, Solo is advertising hard and brands are selling air. Sit back, relax and take a breath while it's still free. Wil is joined by Todd Sampson, Christina Aventi, Dee Madigan and Russel Howcroft.
On an unmissable final episode, we round up the best and worst ads we've seen this year, stun them and put them out to pasture. Wil is joined by Russel Howcroft, Karen Ferry, Camey O'Keefe and Todd Sampson.
The world has gone ad - but the algorithm has delivered brand new Gruen. Returning for an unprecedented and ill-advised 16th season, Wil Anderson and a panel of know-it-alls will pull you out from under the influence.
Gruen is back and everybody's Hubblin'. We have ads that make us want to scream and Kia has a campaign ready for the hall of fame. Ute beauty. Wil is joined by Todd Sampson, Camey O'Keefe and Karen Ferry.
Hubbl & Andy prove a Hubbler's work is never through, Michael Hill goes from shoppingtown to tinseltown & Smiths Chips release a pack of dogs. Wil is joined by Todd Sampson, Lauren Zonfrillo, Liana Rossi and Russel Howcroft.
Garnier shouts a round for your hair, influencers are going grey, Suzuki trip through time and one ad challenges our assumptions. Wil is joined by Todd Sampson, Kiranpreet Kaur Dhillon, Karen Ferry and Russel Howcroft.
Twisties wants you to vote in a cheesy by-election, Virgin's TikToks are making you late and LG launches a knock knock fridge. Wil is joined by Camey O'Keefe, Christina Aventi, Jasmin Bedir and Russel Howcroft.
Telstra has a new ad, Crocs become cool, Telstra has a new ad, Extra puts gum to our heads, and Telstra has a lot of new ads. Plus a pitch to Buy Nothing. Joining Wil and Russel are Emily Taylor, Adam Ferrier and Dee Madigan.
Spriggy NABs our pocket money, Allianz goes for gold and the panel goes full Speedo. Plus a pitch for Compulsory Organ Donation. Wil is joined by Todd Sampson, Lauren Zonfrillo, Carolyn Miller and Russel Howcroft.
Mitsubishi's new make is caught making out and Subway has all its balls in the air. Plus a pitch for Bottled Air. Wil is joined by Todd Sampson, Camey O'Keefe, Kiranpreet Kaur Dhillon and Russel Howcroft.
Coles Simply solves the cost of living crisis and Dynamo puts a new spin on working from home. Plus a pitch to abolish co-ed schools. Wil Anderson is joined by Todd Sampson, Sunita Gloster, Liana Rossi and Jane Caro.
Nintendo Switches at birth, Brita drip feeds a new product, and eHarmony bursts a love bubble. Plus a pitch to kick parents off Facebook. Wil is joined by Todd Sampson, Christina Aventi, Camey O'Keefe, and Russel Howcroft.
Woolies tries a fresh tactic, Lynx still stinks and an ad that celebrates your bond with a roof. Plus a pitch to get Gen Z to watch TV. Wil is joined by Todd Sampson, Jasmin Bedir, Karen Ferry and Russel Howcroft.
Advertising has changed for the worse. Gruen has changed for the better. Join Wil Anderson, Todd Sampson, Russel Howcroft and a panel for a new and improved look at a world of advertising which isn't new nor improved.
We look at the ad that made you scream 'crikey' and ask if the new Bankwest ads are the Bankworst. Plus our first ever audience suggested pitch. Wil, Todd and Russel are joined by Karen Ferry and Camey O'Keefe.
Tonight on Gruen, we solve the mystery of the new KFC logo, join the latest collectable craze and get high... on running. Wil, Todd and Russel are joined by Renata Yannoulis and Lauren Zonfrillo.
This week on Gruen, we throw on our White Fox hoodies, give Allianz the bird and convince our friends to help us build IKEA furniture. Wil, Todd and Russel are joined by Kiranpreet Kaur Dhillon and Liana Rossi.
This week on Gruen: we track your every move to keep you safe. We ask if Telstra has made the most annoying ad ever? Plus we try the syringe-based diet. We've never felt better! Wil Anderson, Todd Sampson and Russel Howcroft are joined by Christina Aventi and Dee Madigan.
Tonight on Gruen, we get lost in Aldi and buy a bottle of CLR, a packet of talking crumpets and the latest must-have fashion accessory - a water bottle. Wil, Todd and Russel are joined by Karen Ferry and Renata Yannoulis.
We improve urine with Swisse vitamins, improve smiles with Colgate's purple goo and improve scabbing off parents with Wise. Plus, we try to save Big W. Wil, Todd and Russel are joined by Jessica Sutanto and Lauren Zonfrillo.
The Gruen team solve one of life's great mysteries. What has more layers, Westpac's scam protection or Kleenex's new luxury tissue? Plus, we juggle chainsaws. Wil, Todd and Russel are joined by Carolyn Miller and Liana Rossi.
On Gruen, we solve all your problems. Menopause? We've got a pill for that. Need tough tiny cheese? We've got black Babybels. The only problem we couldn't solve was the whereabouts of the Kia Tasman. We're still looking for it. Wil and Todd are joined by Dee Madigan, Emily Taylor and Kiranpreet Kaur Dhillon.
To celebrate Gruen's penultimate episode we chuck on our Akubras, hydrate with Liquid IV and freshen up our shirt potatoes with Rexona. That's right, we're riding our way to the end of the season. Wil and Todd are joined by Jasmin Bedir, Camey O'Keefe and Jessica Sutanto.
It's the season final of Gruen so we're grabbing a Malibu, sitting back and relaxing. We've got you covered. There's moisturiser for men, Pistachio Papi for everyone else and some Punirunes the kids can get stuck into. Wil and Todd are joined by Christina Aventi, Karen Ferry and Renata Yannoulis.
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