Before design was digital.
Original title
Graphic Means: A History of Graphic Design Production
Released
4/15/2017
Origin country
US
Genre
Documentary
Budget
—
Revenue
—
Runtime
1hr 25min
Up until just over 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, and with the aide of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page. Graphic Means is a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer. It explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today.
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