The image that launched a thousand t-shirts…
Original title
Chevolution
Released
4/1/2008
Origin country
MX, US
Genre
Documentary
Production companies
Red Envelope Entertainment
Budget
—
Revenue
—
Runtime
1hr 26min
Examines the history and legacy of the photo Guerrillero Heroico taken by famous Cuban photographer Alberto Díaz Gutiérrez. This image has thrived for the decades since Che Guevara's death and has evolved into an iconic image, which represents a multitude of ideals. The documentary film explores the story of how the photo came to be, its adoption of multiple interpretations and meanings, as well as the commercialization of the image of Ernesto "Che" Guevara.
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